Chris Harbaugh · Operator. Builder. Consultant for Entrepreneurs.
Currently consulting · building · investing Centerville, Ohio
Operator since 1999
Serial Entrepreneur · Consultant for Operators Five businesses past $1M in sales

Chris Harbaugh.

Operator Builder Consultant Investor

I help small business owners get to their first $100,000 in revenue — fast. Twenty years leading software development, fifteen years running a paid in-house dev team, and five businesses I've personally scaled past $1M in sales. Where most operators struggle in the trenches, this is where I thrive.

5past $1M
Businesses scaled
past $1M in sales
20yrs
Leading software
development
15yrs
Paid dev team
working under me
26yrs
As an operator
since 1999
Chris Harbaugh
What I Do

I help operators get unstuck — and get to their first $100K.

Most small business owners get caught in the same trap: they're great at the work, but they can't get past the revenue ceiling that comes from doing everything themselves. That's the gap I fill.

I work shoulder-to-shoulder with founders, sole proprietors, and early-stage operators to build the brand, the ads, the automations, and the infrastructure that turn one-off wins into predictable, recurring revenue. Not theory. Built systems that have moved real money — including my own.

  • Brand & Positioning Tight messaging, clear identity, and a story your customers can repeat for you.
  • Advertising That Converts Lead engines that actually book appointments — not just rack up impressions.
  • Automation & Infrastructure HighLevel-grade workflows. Real systems that run when you're not watching.
  • Predictable Recurring Revenue The end goal: a business that pays you every month — without you grinding for it.
Chris Harbaugh
Centerville, OH
Operator since 1999
5 businesses past $1M in sales
20 yrs software leadership
Coursework: Life & Health · Series 6 & 7
The Operator

Twenty-six years building things from zero.

I started in 1999, fresh out of high school, in the mortgage business. By 2003 I'd co-founded my own — RT Mortgage, which generated over $1M in revenue. Arc Mortgage came next as a turnaround. The 2008 collapse taught me what most operators only learn the hard way: the only edge that lasts is the one you build yourself.

During the mortgage years I also founded Allied Marketing Services — a marketing company that staffed and contracted 10–30 phone reps at any given time to generate mortgage leads. With no funding and no savings, I bootstrapped the operation by selling half of every night's leads to competing mortgage companies just outside my market area — covering the weekly cost of operations and turning lead generation into its own profit center. That single insight — leverage what you produce until it pays for itself — has shown up in every business I've built since.

That lesson sent me into e-commerce. Recycleabook moved over $10M in lifetime sales reselling college textbooks across Amazon and Half.com — built on top of proprietary pricing software, a 10-million-title database, and a 100,000-book warehouse. Then came Covert Cabinets, a concealment furniture brand I built to $1M+ in revenue from product design through overseas manufacturing and DTC distribution.

In 2020 I co-founded Automatemygig, a marketing services firm that did $1M+ in sales serving major insurance agencies. We built automated recruiting infrastructure, ran a 15–20 person phone team, and developed the licensed-agent database that would later become the backbone of PropHog. Toward the end of that run, I began taking on direct consulting clients — that's when my consulting practice was born, and it's been the work I love most ever since.

What I love most isn't the building. It's the unlock — when an operator sees the system click into place and the revenue starts compounding.

Today I'm doing two things: I'm growing PropHog, the software platform I built for real estate investors and insurance recruiters, and I'm spending my best hours working with other operators in the trenches — helping them brand their businesses, run advertising that converts, build automations that work, and engineer the predictable revenue most small business owners never figure out alone.

I've founded plenty of businesses across my career. Five of them I've personally scaled past $1M in sales — and the patterns that got each one there are the same patterns I bring to every operator I work with. I build systems. I find leverage. I move fast. And whether it's my business or yours, I treat it like the operator who has to live with the decisions — because that's exactly what I am.

How I Work

Built for operators in the trenches.

My best work is with sole proprietors and small business owners who are great at what they do — and stuck on what comes next. Here's the playbook.

No. 01

Diagnose the bottleneck

Most operators don't have a revenue problem — they have a system problem. I find the actual choke point: brand confusion, no lead engine, no follow-up, no automation, no offer. Whatever it is, we name it.

No. 02

Build the system

Brand, ads, automation, infrastructure — built to fit your business, not crammed in from a template. I've built dozens of these. I know what actually works for sole proprietors and small teams.

No. 03

Get to the first $100K

The first $100K is the hardest. After that, the math gets easier and the system carries you. I help operators cross that line — and turn one-off wins into recurring monthly revenue.

No. 04

Hand over the keys

I don't want to be a permanent dependency. The goal is to leave you with a system you understand and can run without me — and the confidence to keep building.

Recent Case Study

Sole-proprietor cleaning business → $75K in recurring revenue.

A real example. A real operator. The kind of work I do best — and the result that comes from doing it right.

Real client · Recently completed

From side hustle to scaling cleaning business.

A small single-owner cleaning business — sole proprietor, no team, doing the work themselves. Great at the craft. Stuck on the growth.

We built the brand, set up the lead engine, dialed in the offer, automated the follow-up, and stood up the infrastructure to convert calls into recurring contracts. No fluff. No theory. Just the system that gets a sole-proprietor service business from chaos to consistent revenue.

The result: the business scaled to over $75,000 in annual recurring revenue — a real, repeatable monthly engine. This is what I love about this work. It's not glamorous. It's just an operator who needed help building the system, and a partner who knew exactly what to build.

Annual Recurring Revenue
$75K+
Sole proprietor · single-owner cleaning business · scaled from chaos to a predictable monthly engine.
1
Owner-operator
ARR
Recurring revenue
Software Leadership

Twenty years shipping software that runs the business.

I'm not a developer who started a company. I'm an operator who learned to lead developers — because every business I've built ran on custom software I specced, owned, and shipped.

I've been leading software development for 20 years. Not occasional projects — a continuous, paid in-house development team has been building under my direction for the last 15 years straight.

That's how Recycleabook handled 100,000 books and a 10-million-title database. That's how Covert Cabinets ran. That's how Automatemygig automated job-site integrations. And that's the foundation PropHog is built on today.

PropHog itself isn't one database — it's multiple specialized databases: insurance agents, agencies, realtors, mortgage brokers, and small business owners. Each one demands its own acquisition strategy, its own data structure, its own quality controls, and its own development roadmap. Building a database that actually works for an industry is a craft — not a script you copy-paste.

What that means for the operators I work with: I know the difference between a build that scales and a build that breaks. I know how to spec features that solve real business problems. I know how to manage developers without getting bulldozed. And I can build — or have built for you — the proprietary infrastructure that gives your business an actual moat.

20yrs
Leading software development
continuously since 2005
15yrs
A paid, in-house dev team
working under my direction
5databases
Specialized industry databases
inside PropHog alone
10Mtitles
Database I built and operated
at Recycleabook
$100K+invested
Personal investment into PropHog
development alone
The Ventures

A portfolio built operator-first.

A collection of businesses founded across mortgage, marketing, e-commerce, manufacturing, services, real estate, and SaaS. Five of them I've personally scaled past $1M in sales.

Active

PropHog

Founder & CEO · 2023 — Present

Proprietary software platform built on five specialized databases — insurance agents, agencies, realtors, mortgage brokers, and small business owners. Powers data-driven outreach, skip-tracing, and recruiting at scale. Mobile-first, growing fast.

400+
Paying clients
5
Specialized databases
Active

Consulting for Operators

Founder · 2022 — Present

Hands-on consulting for sole proprietors and small business owners — brand, ads, automation, and revenue infrastructure built to get operators to their first $100K. Recent work includes scaling a single-owner cleaning business to $75K+ ARR.

$150–$175
Per hour rate
HighLevel
Specialty platform
Active

Real Estate Investing

Founder · 2022 — Present

Active wholesaling and rental acquisition built on data-driven targeting. 100+ closings and a growing rental portfolio across Ohio markets — using PropHog as the lead-gen engine.

100+
Closings
Growing
Rental portfolio
Exited

Recycleabook

Founder & CEO · 2009 — 2015

College textbook reselling business operating across Amazon, Half.com, and other liquidation channels. Built proprietary pricing, payroll, and inventory software at scale — 100,000-book warehouse, 10-million-title database. Software was later sold.

$10M+
Lifetime sales
100K
Books in inventory
Closed

Covert Cabinets

Founder & CEO · 2012 — 2018

Concealment furniture brand built from concept to scale. Ran product design, transitioned manufacturing from local to overseas import operations, managed logistics and DTC distribution, and grew the brand to a national audience.

$1M+
Revenue
DTC
+ Manufacturing
Closed

Automatemygig

Co-Founder & Ops Director · 2020 — 2023

Marketing services firm for major insurance agencies. Automated job-site integrations, ran a 15–20 person phone team, and developed the licensed-agent database that became the foundation of PropHog.

$1M+
In sales
15–20
Person phone team
Closed

Allied Marketing Services

Founder · Mortgage-Era · Lead Gen

Founded a marketing company during the mortgage years that staffed and contracted 10–30 phone reps at any given time generating mortgage leads. Bootstrapped with no funding by selling half of every night's leads to competing mortgage companies just outside my market — turning lead generation into its own profit center.

10–30
Phone reps staffed
Bootstrapped
Zero outside funding
Closed

RT Mortgage & Arc Mortgage

Co-Founder / Owner · 1999 — 2008

Two mortgage ventures: RT Mortgage co-founded in 2003, generating $1M+ in revenue. Arc Mortgage acquired and operated as a turnaround through the lead-up to the 2008 financial crisis. Foundational lessons in operations, compliance, and leverage.

$1M+
RT Mortgage revenue
9 yrs
In the industry
Career Timeline

A pattern of building, scaling, repeating.

Twenty-six years of starting things, scaling them, and rolling the lessons forward into the next venture. Below is the trail.

2023 — Present

PropHog · Founder & CEO

Active · 400+ Paying Clients · Scaling

Built the proprietary software platform that's redefined how real estate investors find vacant properties and how IMOs recruit licensed agents. Personal investment of $100K+ in development. Now a growing team and a growing book of paying users.

SaaS Real estate data Insurance recruiting Mobile-first
2022 — Present

Consulting for Operators

Active · Brand · Ads · Automation · Revenue

The work I love most. My consulting practice was born toward the tail end of Automatemygig — taking on direct operators who wanted what we were building for big agencies, but tailored to their own businesses. Today it's full-time work with sole proprietors and small business owners — building the brand, ads, automation, and infrastructure that take an operator from chaos to predictable recurring revenue. Recently scaled a single-owner cleaning business to $75K+ ARR.

Brand & positioning Paid advertising HighLevel automation Revenue systems
2022 — Present

Real Estate Investing

Active · 100+ Closed · Growing Portfolio

Active wholesaling and rental acquisition in Ohio markets — using PropHog as the lead-gen engine and reinvesting profits back into long-term real estate holdings.

Wholesaling Rental portfolio Cash deals
2020 — 2023

Automatemygig · Co-Founder & Ops Director

$1M+ in Sales · Insurance Marketing

Co-founded a marketing services firm serving major IMOs (FFL, SFG, Equis). Automated job-site integrations with Indeed and ZipRecruiter, ran a 15–20 person phone screening team, and originated the licensed-agent database that powers PropHog today.

Recruiting automation Phone screening Database build
2012 — 2018

Covert Cabinets · Founder & CEO

$1M+ in Revenue · Manufacturing & DTC

Founded a concealment furniture brand. Ran product design, transitioned manufacturing from local to overseas, managed container logistics, and built distribution to a national audience.

Product design Import / logistics DTC e-commerce
2009 — 2015

Recycleabook · Founder & CEO

$10M+ Lifetime · E-commerce & Software

Built a college textbook reselling business operating across Amazon, Half.com, and liquidation channels. Wrote proprietary pricing, payroll, and inventory software handling 100,000 books and a 10-million-title database. Sold the software for additional exit value.

Marketplace arbitrage Software build Warehouse ops
2007 — c. 2010

Notary Public

Active for several years · Now expired

Held a commissioned notary license for several years during the mortgage era — a complement to the closing and compliance work that came with the territory.

2007 — 2008

Real Estate Agent · Licensed

Mortgage-Era · 12 Months Active

Held an active real estate agent license for roughly 12 months at the tail end of the mortgage business — putting boots on the ground in transactions to better understand the buyer side of the equation.

2005 — 2008

Arc Mortgage · Owner & Operator

Turnaround · Until Industry Collapse

Acquired and revitalized a failing mortgage company. Operated through the lead-up to the 2008 financial crisis — earning lessons in compliance, leverage, and the realities of cyclical industries.

2003 — 2008

Allied Marketing Services · Founder

Mortgage Lead Gen · 10–30 Phone Reps

Founded a marketing company during the mortgage years that staffed and contracted 10–30 phone reps at any given time generating mortgage leads. Bootstrapped the operation with no funding by selling half of every night's leads to competing mortgage companies just outside my market — covering the weekly cost of operations and turning lead generation into a profit center. The same playbook for cash-flowing the cost of operations has shown up in every business since.

Bootstrapped Phone team ops Lead resale
2003 — 2005

RT Mortgage · Co-Founder

$1M+ in Revenue · First Major Build

First major venture. Co-founded a mortgage operation built on strategic partnerships and client-focused sales — generating over $1M in revenue and learning what it takes to scale a regulated, sales-driven business.

2001 — 2003

Mortgage Industry · Specialist & Ownership Attempt

Scaling Up · Pre-RT Mortgage

Continued operating in the mortgage industry — refining sales, loan processing, and client acquisition — while pursuing a 50% ownership stake in another mortgage company. The lessons from that period directly shaped what I built when I co-founded RT Mortgage in 2003.

1999 — 2001

McKinley Mortgage · Mortgage Specialist

Day One · Out of High School

Entered the mortgage industry straight out of Fairmont High School. Foundational training in sales, client relations, and loan processing.

Capabilities

The toolkit behind every venture.

Different industries, same disciplines. These are the levers I pull every time I build something — for myself or for a client.

Consulting & Coaching

Hands-on work with operators in the trenches — sole proprietors and small business owners who need a real partner, not a slide deck. The work I love most.

Software Development Leadership

20 years leading software builds. 15 years with a paid in-house dev team. I spec, manage, and ship — as the operator who's going to be the first user.

Brand & Positioning

Cutting through the noise. Building the message that makes a small operator look — and feel — like a legitimate, premium brand.

Paid Advertising

Lead engines that produce booked appointments — not vanity metrics. Built across multiple industries, multiple platforms, real budgets.

Automation & Workflows

HighLevel-grade infrastructure. CRM pipelines. Auto-follow-up. The operational glue that turns a chaotic small business into a system.

Recurring Revenue Engineering

The ultimate goal. Engineering the offer, the pricing, and the systems that turn one-off transactions into predictable monthly revenue.

Team Leadership

Built and led teams from 2-person dev squads to 20-person phone operations. Hire for ownership, train for leverage, build the systems that make people great.

Real Estate Investing

100+ closings. Active wholesaler and buy-and-hold investor running on the same data-driven targeting I help clients build.

Database & Data Ops

10M+ title database at Recycleabook. 5+ year licensed-agent database powering PropHog. I treat data as a moat — collect early, structure right, leverage forever.

By The Numbers

A track record built in receipts.

0M+
Lifetime sales generated

Across e-commerce, manufacturing, mortgage, services, and SaaS ventures.

0
Businesses past $1M in sales

From zero to a million in mortgage, e-commerce, manufacturing, services, and SaaS.

0yrs
Software leadership

Continuous software development direction since 2005 — proprietary builds, every venture.

0yrs
Paid in-house dev team

A team of paid developers has been working under my direction for the last fifteen years.

0+
Active PropHog clients

Real estate investors and insurance recruiters paying for the platform every month.

0+
Real estate closings

Wholesale deals and acquisitions closed in just two years across Ohio markets.

0K+
Recent client ARR

Sole-proprietor cleaning business scaled to $75K+ in annual recurring revenue under my coaching.

0yrs
As an operator

Working since 1999 — started in mortgage out of high school and never stopped building.

Where most operators struggle in the trenches, that's exactly where I do my best work.

Chris Harbaugh